When it comes to digital marketing, your endgame is an increase to your bottom line – more sales, more bookings, more dollars. But, the path to that endgame is not always a straight line: not every marketing effort will result in your end goal; some marketing simply inches consumer through their customer journey, directing them toward your ultimate goal.
For this reason, not all digital marketing can be measured equally: success is determined on an individual basis. And that’s where these metrics come in, providing you with 27 different ways to measure, compare, and evaluate the effectiveness and usefulness of your marketing efforts in the following categories:
There are so many marketing metrics to track but, at the end of the day, the most important is website traffic. Bottom line: the more traffic you receive to your company website, the greater your opportunity to increase your bottom line. Here are a few key metrics for this category:
Conversion metrics help you track how web visitors engage with and respond to your various marketing efforts, whether from ads, email, social, or other sources. Here are a few key metrics for this category:
Email marketing averages one of the highest returns on investments (ROI) out there – as of a 2015 survey, a startling $38 return for every $1 investment – so this is one effort you want to track, refine, hone and improve. Here are a few key metrics for this category:
By now, you know how much social media marketing can contribute to brand awareness, customer engagement, building meaningful relationships, and even driving traffic to your website. Be sure your efforts are as effective as possible. Here are a few key metrics for this category:
Mobile marketing is here to stay and growing every year, which means that it’s one of the most important metrics to track. After all, more consumers today access the internet via smartphone or tablet, than do by a desktop. Here are a few key metrics for this category:
Return on investment, or ROI, helps assign a value to the success of any digital marketing campaign. These metrics can show you what efforts need improvement, which are doing well, and perhaps a few you might want to abandon. Beyond easily tracked ROI metrics, like Cost Per Lead (CPL) and Cost Per Conversion (CPC), others will help give you a big-picture view into the success of your efforts. Here are a few key metrics for this category:
Remember, you don’t need to track every, single one of these metrics. Pick and choose. Determine which will deliver the best insights to you, depending on your marketing efforts. Then, track them faithfully over the long-term, and observe how they help you refine and improve your marketing campaigns.
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...