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Water Cooler Talk

Digital Marketing Is Still Falling Short, But How to Do Better Is Clear

Read the Financial Brand article here.

Here is a brief summary:

  • Digital marketing maturity in the banking industry remains low.
  • Banks and credit unions face challenges like regulatory compliance, legacy technology, and lack of expertise.
  • Financial institutions need to invest in digital channels, mobile apps, and chat functionality.
  • Mobile apps offer significant potential for personalized offers, simplified access to services, and targeted notifications.
  • Encouraging innovation and experimentation within the organization is crucial.
  • Effective use of digital marketing can enhance customer experience and drive business growth.