Marketing Analytics Software
It’s important for marketers to know exactly how their marketing initiatives are performing, so they can invest time and resources into those that are most successful. That’s where marketing analytics comes in. Marketing analytics involves the technologies marketers need to analyze the performance of their marketing campaigns and initiatives and includes business metrics, return on investment (ROI), and marketing effectiveness.
Gathering data from across all marketing channels is the best way to get a clear picture of your marketing performance and use the actionable insights to drive results. It’s not surprising, then, that a recent survey reports “marketers will spend more on marketing analytics, which currently account for 6.4% of marketing budgets. This is expected to increase 83% to 11.7% in three years.” NGDATA provides the customer marketing analytics software marketers can count on when they need faster, more relevant, actionable knowledge to make a greater customer impact and do better business.
Learn more about NGDATA’s AI-powered CDP, the leading marketing analytics software solution. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
Customer DNA for Operationalized Analytics
NGDATA’s CDP is the marketing analytics software you need to connect all of your data sources in real time. By breaking down all of your data silos, the NGDATA CDP gives you a complete, 360-degree view of your customers so that you have the power to leverage your Big Data with the individual customer DNA profiles only NGDATA’s CDP can deliver. The result is more personalized customer experiences that engage customers for more effective inbound interactions and marketing programs, which lead to overall greater customer lifetime value.
The deep customer insights NGDATA’s CDP delivers include real-time updated scores for each customer. And, you define the Dynamic Sets of similar customers that the NGDATA CDP uses to compare with the scores, so that you know exactly how each customer’s metrics evolve over time, thanks to its automatic trend calculation. Imagine what you’ll be able to achieve with the complete, accurate view of your customers’ needs and preferences that only the NGDATA CDP can offer.
Learn more about how NGDATA’s AI-powered CDP, a comprehensive marketing analytics software solution from NGDATA, provides deep operational insights in real-time. Contact us via email or phone to talk with an NGDATA representative today.
The NGDATA CDP’s Customer DNA
NGDATA’s AI-powered CDP delivers Customer DNA that involves a standard, customer-centric approach, with thousands of pre-defined metrics, to build and populate a single view of the customer. The customer profiles built by the NGDATA CDP are centrally managed, continuously updated, and available for all applications, so that you have exactly the insights you need to provide a great customer experience. NGDATA’s CDP begins by identifying individual customers across all available data sources and touch-points.
Then, our marketing analytics software maps each source of data into NGDATA’s standard ingest model while distinguishing between interaction data and entity-based information; the two types of data are linked to individual customer IDs. Next, the NGDATA CDP matches individual data records based on IDs and creates unique master records for each customer, which form the basis of the customer DNA. NGDATA uses common best practices to ensure data ingestion and organization are done easily while supporting thousands of metrics out of the box. Marketers simply connect data sources by mapping them into the ingest data model so the metrics calculation can occur instantly.
The best part about NGDATA marketing analytics software is that NGDATA’s CDP makes it easy to add additional sources of data without impacting existing metrics or calculation configurations; Customer DNA truly gets smarter over time. NGDATA’s CDP also allows organizations to track trend and acceleration of change on DNA metrics, so that you get a better understanding of customers and learn what to be looking for, thanks to its alerts. Specifically, Customer DNA is composed of individual metrics organized by marketing activity, including affinities, service usage, interaction preferences, product take-up, lifetime value metrics, and more, so that you can select the range of metrics of most interest to you or define your favorite collections of metrics.
Learn more about NGDATA’s AI-powered CDP, a leading marketing analytics solution providing 360-degree views of each individual customer through Customer DNA profiles. Or, get in touch via email or phone to talk with an NGDATA representative about how the NGDATA CDP informs some of the world’s leading customer-centric enterprises.
Benefits of NGDATA Marketing Analytics Software and Customer DNA
There are numerous benefits of choosing NGDATA for your marketing analytics software. Specifically, our Customer DNA …
- Features thousands of built-in relevant, common, industry-specific metrics
- Utilizes default ingest model and methods, plus built-in predefined metric calculations for quick time to intelligence
- Delivers continuously up-to-date, real-time interaction data
- Allows for additional sources to be added with minimal impact, as Customer DNA gets smarter over time
- Provides actionable insights with trend and acceleration indicators
Learn more about NGDATA’s AI-powered CDP, a comprehensive marketing analytics tool that provides in-depth, real-time insights on customer behavior. Or, get in touch via email or phone to talk with an NGDATA representative today.
Advantages of NGDATA Marketing Analytics Software
NGDATA’s AI-powered CDP gives organizations the ability to drive customer experience by creating timely, relevant, personalized offers and experiences. With NGDATA’s CDP, you can fully automate the customer experience across all channels to improve customer satisfaction, reduce attrition, enhance customer retention, and gain higher profit margins. You will have the ability to listen to all customer interactions, learn faster from behavior and contextual information, create more effective actionable insights, and execute better on your insights in order to truly transform your customer experience. NGDATA offers the marketing analytics software that makes it possible for you to have an omni-channel impact like no other.
Learn more about NGDATA’s AI-powered CDP, a leading marketing analytics software solution from NGDATA, and find out how the world’s biggest enterprises are capitalizing on NGDATA’s CDP to drive results. Or, get in touch via email or phone to talk with an NGDATA representative today.