Customer Experience Analytics
Customer experience has become critical to business success in recent years, as companies strive to deliver a superior experience for customers from their first interaction through the end of the customer journey. Each interaction a customer has with a company, from reading a blog post, to contacting a call center, gives an organization the opportunity to provide a seamless customer experience with relevant, consistent brand information and service. Companies that implement a customer experience analytics software solution gain the upper hand in delivering an exceptional experience that fosters customer loyalty and increases revenue because they have the insights to know customers inside-out and provide a unique journey for them. In fact, a recent Temkin Group study finds customer experience leaders have a more than 16% advantage over their competitors in consumers’ willingness to buy more, their reluctance to switch to another business, and their likelihood to recommend.
NGDATA’s AI-powered CDP is a customer experience analytics solution that powers organizations’ customer experiences by integrating data across all channels and generating insights to help you make better decisions regarding your customers. With the NGDATA CDP and its Customer DNA, you have the individual 360-degree customer views, analytics, and insights from historical and real-time customer interactions that you need to deliver exceptional customer experiences every time.
Get more from your data with NGDATA’s AI-powered CDP, an advanced customer experience analytics and data-driven software solution. Get in touch via email or phone to speak with an NGDATA representative directly.
Benefits of Customer Experience Analytics with NGDATA’s AI-powered CDP
The only way organizations can tailor the customer experience to individuals is by knowing the habits, intent, and preferences of customers across all channels. NGDATA’s CDP is the solution that combines data from every available source in real-time and generates insights to help you take customer-centric actions that ensure exceptional customer experience. You won’t have to worry about freeing information from data silos or having fragmented knowledge of your customers when you choose NGDATA’s AI-powered CDP.
Specifically, the NGDATA CDP considers the entire Hadoop stack and all data streams including data warehouses, data lakes, CRM systems, mobile and online activities, social media activities, contact center applications, and POS systems to give you a complete view of customers. NGDATA’s CDP combines all your customer data into an organized and actionable solution that delivers real-time execution of predictive analytical models to create individual customer profiles, which we refer to as Customer DNA, to give your organization the most accurate, holistic view of customers possible.
Specific benefits of customer experience analytics with NGDATA’s AI-powered CDP include:
- Gain complete visibility into the entire customer journey in real-time
- Make customer-centric decisions
- Take a customer-centric approach and create a better experience based on individual customer profiles, or Customer DNA
Turn your data into powerful customer experiences with NGDATA’s AI-powered CDP, an advanced analytics and data-driven software solution. Get in touch via email or phone to speak with an NGDATA representative directly.
Tailor Customer Experience using Customer DNA Metrics
At the core of the NGDATA CDP is its Customer DNA. A scalable, configurable library of metrics describes each of your customers at the atomic level and comprises Customer DNA. By combining data from all sources and continuously generating new insights from socio-demographic, behavioral, and contextual data in addition to predictive analytics, Customer DNA describes each of your customers in real-time. Customer DNA also is available as pre-defined common or industry-specific metrics and is configurable according to your needs, so you have the feedback on individual customer activities at each interaction and easily can tailor the customer experience to each and every customer.
Other features of Customer DNA that aid in tailoring the customer experience include
- Continuously up-to-date, omni-channel customer profiles to drive exceptional customer experience
- Quick time to intelligence with thousands of common and industry-specific, pre-defined metrics calculations and default data ingest methods
- Empower all users with data yet maintain control with central data governance
- Gain actionable insights with trend and acceleration indicators
- Grows smarter over time and easily accepts additional data sources
With the NGDATA CDP and Customer DNA, companies transform their customer experience by having complete, individual views of customers. Your data no longer will remain in silos or lack information from other channels such as social media. Thanks to Customer DNA, you will know exactly how to deliver the exceptional customer experience your customers have come to expect and that will influence them to spend their money with your company.
Customers pay more when they have an exceptional experience; on the other hand, they remember poor experiences and will share their less than stellar review of your company on social media and when talking with friends and family. Brands suffer when customers share poor experiences, and it is exceedingly difficult for a brand to recover from the damage done to its reputation by an unsatisfied customer online. Companies turn to customer experience analytics to avoid the fallout of delivering a poor experience.
For companies that choose NGDATA’s AI-powered CDP, the risk of leaving customers unhappy virtually disappears because they have accurate, real-time insights regarding customers’ behavior, intent, and sentiment. These companies can take action immediately to resolve an issue, make an offer, or create a personalized interaction with the customer to connect and enhance the relationship and deliver an overall exceptional experience. Your customers will notice when you go above and beyond, and you will have NGDATA’s CDP and its Customer DNA to thank for being able to do so.
Get real-time insights on customers and trends with NGDATA’s AI-powered CDP, an advanced customer experience analysis and data driven software solution. Learn more about how the NGDATA CDP can transform your business by getting in touch via email or phone to speak with an NGDATA representative directly.