Customer Marketing Analytics
Companies want to know as much about their customers as possible. After all, accurately analyzing and understanding customers improves retention and business results. More importantly, companies that completely know their customers have the ability to tailor their experiences at each stage of the customer journey.
It’s no secret that companies winning at customer experience reap the benefits. Surveys show that customers place a high value on great experiences: 85% of buyers will pay more for a better customer experience. Moreover, a Walker Information report shows customer experience is on pace to overtake price and product as the key brand differentiator by 2020. Similarly, Deloitte finds that 62% of companies view customer experience delivered by contact centers as significantly impacting their competitive edge, and Gartner predicts that 50% of organizations will redirect investments to innovations in CX by 2018. That’s why it shouldn’t be any surprise that companies point to improving customer experience as the key to improving customer retention, improving customer satisfaction, and increasing cross-selling and up-selling.
So, how do companies improve customer experience to improve retention, enhance customer lifetime value, and increase revenue? They have to be able to gain a complete, atomic-level view of customers with data from all sources, which means they have to have the right tools to do so. Simply put, the true key to getting customer experience right is having access to best-in-class customer marketing analytics. That’s where NGDATA’s CDP comes in: it’s the customer marketing analytics solution that empowers enterprises to engage customers at every point along the journey in order to optimize customer experience.
Learn how NGDATA’s AI-powered CDP, the next generation customer data platform, provides next-level customer marketing analytics for powerful, actionable insights. Or, contact us via email or phone to speak with an NGDATA representative.
The NGDATA CDP is the Single Customer Marketing Analytics Solution for Delivering Superior Customer Experiences
NGDATA’s AI-powered CDP is a next generation customer data platform because it integrates data from across all channels to generate insights from analytics, and it assists you in making truly data-driven decisions. With the NGDATA CDP, enterprises have the power to deliver exceptional customer experiences and to build customer lifetime value by creating holistic individual views of customers with insights on historical and real-time interactions from every possible source. Keep in mind that your analytics and insights only are as good as the data you input, and NGDATA’s CDP ingests data from every possible source to deliver a complete customer view to you.
It is the combination of the NGDATA CDP’s functions that makes it a best-in-class customer marketing analytics solution. First, NGDATA’s CDP collects and stores data from all sources, whether it is structured or unstructured, or it is in batch or in real time. Then, it builds individual customer profiles by ingesting data in dynamic attributes that are scored, calculated, and updated in real time. Next, it transforms data from all sources into actionable insights by providing the necessary tools for monitoring the customer experience in real time and for intervening with the right offers at the right times. NGDATA’s AI-powered CDP also enables omni-channel orchestration by delivering seamless customer experiences across physical and digital channels to personalize interactions at each stage of the customer journey, including with smart videos and next-best-offer capabilities.
Learn more about NGDATA’s AI-powered CDP, the next generation customer data platform from NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
Advantages of Customer DNA for Customer Marketing Analytics
NGDATA’s AI-powered CDP empowers companies to understand customers in ways they never could before, so you can deliver the personalized experiences customers have come to expect. In fact, it is the power of Customer DNA that drives personalization at an individual customer level.
Customer DNA is a configurable, scalable library of thousands of scores and values, referred to as metrics, that describe customers in a highly-detailed manner. In fact, Customer DNA stores thousands of up-to-date profile metrics from all sources that reflect customers’ facts, habits, intent, and preferences. And, NGDATA’s CDP becomes more intelligent as it gathers data from more sources, which enables it to generate new insights using a combination of sociodemographic, behavioral, and contextual data in addition to predictive analytics.
Companies benefit from Customer DNA because it calculates metrics for each and every customer in real time. It also provides pre-defined common metrics and industry-specific metrics in addition to allowing you to configure custom metrics specific to your organization. Then, it automatically updates with immediate feedback on individual customer activities or inactivity across all customer touchpoints throughout the digital and physical customer journey.
The specific benefits of using NGDATA’s AI-powered CDP to get actionable insights from your customer marketing analytics include
- Gaining access to continuously up-to-date, omni-channel customer profiles to power exceptional customer experiences
- Getting quick time to intelligence with thousands of common and industry-specific, pre-defined metrics calculations and default methods for data ingest
- Gaining business user data-empowerment while maintaining central data governance
- Having access to actionable insights with trend and acceleration indicators
- Learning more as Customer DNA gets smarter over time and as you easily add additional data sources
When enterprises choose NGDATA’s AI-powered CDP as their customer marketing analytics solution, they have the power to drive exceptional customer experience by gaining a complete, atomic-level view of customers. You will become customer-centric via Customer DNA because it continuously learns from behavior to deliver personalization at each step of the customer journey. Ultimately, NGDATA’s AI-powered CDP and Customer DNA empower you to deliver superior customer experience to increase customer satisfaction, retention, and customer lifetime value.
Find out how NGDATA’s AI-powered CDP, the next generation customer data platform, can put you back in the driver’s seat to influence buying behavior. Or, speak with a representative of NGDATA by contacting us via email or phone.