NGDATA was proud to sponsor both the Forrester CXNYC and CXPA’s panel discussion this past week.
At these events, NGDATA joined forces with the industry’s top analysts and thought leaders, as well as customer-driven companies JetBlue and Verizon to discuss the most effective best practices in customer experience (CX) management that will drive long-term value for your organization.
Forrester’s CXNYC 2017, June 20-21, 2017, New York City
With the theme “Designing Breakaway Customer Experiences,” Forrester shared best practices for helping CX professionals plan, design and manage experiences that create real business impact. The show addressed how organizations can target customers who respond best to great experiences to drive revenue and growth.
NGDATA team members were on-site to discuss CX challenges and opportunities, and show how its next-generation customer data platform, Lily Enterprise™, can take CX initiatives to new heights.
CXPA’s NYC Networking Event, June 21, 2017, New York City
Hosted by NGDATA, the CXPA NYC Networking event, “Why CX? Retention, Growth, and Advocacy,” revealed strategies that are virtually guaranteed to increase retention, spur growth and build advocacy. Attendees, who included professionals in customer experience, marketing and digital marketing, gathered to share insights and issues related to improving the customer experience at this free networking event.
The event featured an expert panel discussion with Carol Fink, director of executive relations for Verizon; Liliana Petrova, director of customer experience programs for JetBlue; and Richard R. Shapiro, founder and president, The Center for Client Retention, who examined customer experience initiatives that deliver the biggest bottom-line benefit.
