Delivering a Unified Customer View at LexisNexis for Better Engagement

  • Improved LexisNexis’ view of customers and prospects resulting in more effective targeted marketing.
  • Better view of prospect population due to increased matching and merging in MDM platform.
  • Reusable common interface resulting in faster onboarding of data for different countries and additional revenue received sooner.
  • Trusted data due to improved data quality capabilities and improved data stewardship interfaces.
  • Closed loop campaigns with performance metrics to enable true campaign trials.

LexisNexis is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis operates in over 175 countries, with more than 10,000 employees worldwide. The company integrates information from more than 45,000 legal, news and business sources, to provide customers access to billions of searchable documents and records.

LexisNexis was looking to build a unified global marketing solution that would serve their entire clientele, allowing optimization of services worldwide. Accomplishing this solution required combining data sources from all countries into a single mastered dataset. However, onboarding new countries into a single system posed various challenges:

  • Each country had their own disparate IT solution with their own set of products and processes, all of which need to be incorporated.
  • The process for collecting and processing data was manual, slow, costly and relied on antiquated technologies.
  • Prospect data couldn’t be trusted due to poor data quality. For example, there were instances of missing client addresses and duplicate records.

With marketing campaigns that rely on untrusted data quality, without a single global view of products and customers, it was difficult to properly market new products to existing clients or target new ones. A major streamline to the company’s data processing was needed to expand marketing efforts, increase global reach, and save both time and money.


LexisNexis worked with NGDATA to improve data quality, increase marketing capabilities and streamline data processing. NGDATA was able to streamline and revitalize LexisNexis’ marketing efforts by creating a Global Marketing Data Warehouse (GMDW) that leverages a new mastered data system for all prospects. The GMDW enables simplification and optimization by implementing a globally usable data structure to support the enrichment, management and usability of prospective customer data. By consolidating information from different systems into a single data mart, the reusable common interface allows for faster onboarding of countries and data querying, eliminating the need to query various data systems independently and manually bring the results together.

The GMDW also enables fast data quality improvements by creating global data matching protocols. This functionality is applied to all in-bound source data, and resolves common issues such as missing addresses or duplicate records. NGDATA also improved LexisNexis’ web services’ data quality problems by decoupling application interfaces and imposing new quality assurance rules.

NGDATA uses the latest Informatica Master Data Management (MDM) solution to simplify and streamline LexisNexis’ operations. This was achieved by supporting a data structure that enriches, manages and easily utilizes prospective customer data, as well as eliminates redundant data, with the utilization of a customer master. Relying on NGDATA’s implementation accelerators, the MDM solution that would typically take over a year to implement, was implemented in less than half that time. Lastly, to ensure LexisNexis could scale with the system to additional countries, NGDATA deployed its Business Data Quality Monitoring (BDQM) solution. The BDQM helps achieve proper visibility to the data and manage its usability, while reducing the time to identify and fix data issues.

Next client story
Discover How Bouygues Increased Their Campaign Conversions by 5x