LexisNexis is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis operates in over 175 countries, with more than 10,000 employees worldwide. The company integrates information from more than 45,000 legal, news and business sources, to provide customers access to billions of searchable documents and records.
LexisNexis was looking to build a unified global marketing solution that would serve their entire clientele, allowing optimization of services worldwide. Accomplishing this solution required combining data sources from all countries into a single mastered dataset. However, onboarding new countries into a single system posed various challenges:
- Each country had their own disparate IT solution with their own set of products and processes, all of which need to be incorporated.
- The process for collecting and processing data was manual, slow, costly and relied on antiquated technologies.
- Prospect data couldn’t be trusted due to poor data quality. For example, there were instances of missing client addresses and duplicate records.
With marketing campaigns that rely on untrusted data quality, without a single global view of products and customers, it was difficult to properly market new products to existing clients or target new ones. A major streamline to the company’s data processing was needed to expand marketing efforts, increase global reach, and save both time and money.