A top global hospitality organization created and introduced to the world an entirely new kind of travel destination: The Integrated Resort. As one of the leading global developers of destination properties, this brand offers an array of high-end amenities and integrated them under one roof to provide the ultimate guest experience. They’ve created a self-sustained world of entertainment at each of their exquisite properties across the globe.
The client was interested in knowing more about the digital journey each of their guest’s experience, which includes the stages of: Discovering websites/property, Planning/evaluating a stay, Booking a reservation, Pre-arrival period, On-property stay experience, Conversion rate optimization, Increasing upsell.
Their current analytics tools were limited with regards to how they present user paths and booking behavior, and were looking for a partner who could provide advanced, real-time data, funnel visualization, etc. to more quickly identify and address opportunities through many use cases.
- The objectives that the client wanted to engage were: Web Services & API Based Infrastructure, Understanding of Web Behavior, Collecting, Cleaning, Linking, Storing, Managing Data, Visualization of Web Behavior, Use Behavior Data & Analytics To Drive Conversion Optimization Efforts, Deliver Dynamic Content Across Channels, Development and Optimization of Attribution Models, Continued Support, Deliver Dynamic Content Across Channels, Development and Optimization of Attribution Models, Continued Support