Select your first CDP use case
Start simple when selecting your first use case. Choose one that requires limited inputs and outputs, this is how you’ll get value a lot faster, and think of a concrete challenge your customer is facing today. Analyze where most of your customers reside and figure out which inbound or outbound channel to align with first to reach the majority of your customers. Next, determine which metrics you want to move pretty quickly such as more revenue or online customers, and come up with a use case that influences that metric and gets you in the market faster.
After a while, you can expand the number of use cases and go for technically more challenging features such as real-time interactions and going cross-channel. Critical in all phases is to have everyone in your organization on the same page, as they will all get great value from a CDP.
For more tips on how to select the first use case, read our blog post.