Belfius Bank, an NGDATA client, is the 2016 Ventana Business Technology Leadership Award winner for its implementation of NGDATA’s customer experience operating system, Lily Enterprise™.
Deployed in early 2016, Belfius has already been able to learn from behaviors, context and preferences to optimize omni-channel customer interactions and deliver offers that are personalized, relevant and meaningful to customers at the right moment via the right channel.
The solution is integrated across Belfius’ products and communication channels to enable more relevant conversations based on the stage of the customer journey, which better serves customers and drives greater loyalty and lifetime value. The short time to market enabled Belfius to strengthen their position in the mobile market, and take great strides towards advancing their market leader position through better customer experience management. Belfius can gain greater customer visibility, with real-time scoring and analytics across its channels and products. Its roadmap focuses on clear use cases, including next-best-offer, cross- and upsell, loyalty and retention programs.
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