Thought Leadership

Banks Must Commit to Exceptional, Personal Experiences to Retain Customers

Consumers have increasingly high expectations and demand exceptional customer service in exchange for their loyalty, according to the latest consumer banking survey conducted by NGDATA, the customer experience management solutions company. Despite customer sentiment, banks are not meeting these expectations and must refocus on personalizing the banking experience so consumers feel understood and valued.

The 2017 Consumer Banking Survey of more than 1,500 U.S. consumers assessed their experiences with banks, including insight into their views on loyalty, service, technology, and their banks’ level of customer understanding.

NGDATA works with banks across the globe to deliver connected customer experiences with real-time, continuous insights from all customer behavior and interactions. By providing a holistic and individual customer view, NGDATA helps banks put insights into actions to improve customer satisfaction, reduce attrition and enhance retention.

See the press release here.