What if you could better understand your customers’ needs, behaviors and habits? It’s the Holy Grail that marketers have been searching for since, well, the dawn of marketing. First, it was through focus groups. In an intimate setting, we asked customers directly what they liked and used that data to better target and market our products. But, that was just a small subset. It couldn’t scale. Fast-forward to computers and online shopping, and suddenly analytics and purchase behavior was just a click away. Marketers now had loads of data at their fingertips, which was great! Or, was it?
Endless trails of data analytics and insights, layers upon layers of information—location, age, spending habits, attrition tendencies, product and communications preferences, behavioral intelligence, preferred platforms—were suddenly widely available. But, with so much information, how do you disseminate it? And, moreover, with so much data available, why are customers still being marketed to with very little relevancy?
If only there was a way to turn this data into actionable insight and make it tangible. If only we could create something that would learn from this data and not just analyze it. Introducing what could be the most accurate, timely and growth-minded tracking device available: Artificial Intelligence (AI).
Download our free report to find out how you can leverage your data to deliver the most relevant, timely and contextually aware actions that match the needs of each and every individual customer, and transform the way you approach your marketing and your business.