The marketing realm is abuzz with talk of “agile marketing,” a term borrowed from the software development world that represents the desire to do more with less — and faster — but without sacrificing quality or efficacy.
The agile marketing process allows you to find, test and implement a series of focused projects related to the marketing of an organization. The term “agile” is commonly used in the world of software development and design. A team of developers set objectives over a certain amount of time. Then, each member of the team focuses on those very few elements. Once either the time set has expired or the project is completed, a review is done to gauge certain metrics. Agile marketing uses the same process in the field of content and advertising.
With AI and machine learning, the speed at which data and intelligence is gathered and analyzed plays a huge role in an organization’s ability to react in real-time and pivot accordingly. This exponentially speeds up campaign ideation and execution, allowing for agility.
Download our free report to find out how you can become more agile with the use of AI and the right technology in your martech stacks, and how AI can make you more productive to focus on tasks that really make your efforts shine,