Designed with marketers in mind, a CDP is unique in that it focuses on creating a central location for all customer data, including everything from buyer personas to web and mobile browsing history, email, chat, and phone interactions with the brand, social media behavior, and more. A CDP brings together the complete history of interactions and behaviors across all channels to provide a more robust, in-depth understanding of every individual prospect and customer.
With a better understanding of what your customers’ patterns of behavior are, as well as what their needs are, you’ll have the knowledge to more accurately predict their next moves. Once you can predict what their next moves are, you’ll be able to implement targeted campaigns relevant to customers’ particular needs. As you can imagine, this more strategic approach to using customer data could be the difference between a lost customer or a newly gained one.
Keep customers and prospects on the path to advocacy by applying the NGDATA CDP’s predictive analytics to analyzing satisfaction, engagement and the effectiveness of all personalized experiences being delivered throughout the customer journey.
