Currently, banks are at the crossroads of disruption. Technology companies like Google, PayPal, Apple and Amazon are taking away your business due to the greater convenience, personalized service and relevant product offerings. Customers have more options now, and it’s easier to transition or switch between different banking options.
It’s time to embrace a customer-centric approach and become interwoven in your customers’ daily lives. It’s how you will complete with these agile, high-tech companies. But, you have an advantage because of trust. Customers want to do business with institutions that they have a history and a presence with. You should be as relevant and personalized with them as when their only contact with you was in-person at the branch.
It’s time to get creative and personal with your marketing. It’s time to give your customers an experience they enjoy and simply have to share with their friends.
Enjoy these ten tips on how to make your bank or financial institution shine in the minds of your customers.
