CDP Solutions for Airlines & Travel

Achieve true 1-to-1 personalized communications with travellers & prospects in real-time with our intelligent engagement platform for Airlines & travel organisations that goes beyond your standard CDP.

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  • Yieldincrease
  • Improvetraveler satisfaction
  • Increaseancillary revenue
  • Decreaseof communication costs
  • Drivehigher load factor

AT A GLANCE

The CDP to turn travellers into loyal brand advocates

 

NGDATA’s Airlines Solution is designed to be customer-centric and maximizes profitability by allowing for 1-to-1 personalization in real-time. Our solution is more than a standard customer Data Platform.

 

Leveraging on its real-time advanced customer analytics, the solutions allows you as an airline to exceed customer expectations. Interact with your travelers in real-time with the right message on the right channel, developing customer engagement and boosting customer retention.

SOLUTION OPPORTUNITY

Timely personalized communication creates trust and value

 

The corona crisis hit the aviation sector hard with more than 90% of international flights wiped out, leading to losses up to $880 billion. Some airlines will try to woo passengers with cheap flights, others will convince the travelers of the heightened hygienic measures they’re taking.

 

A well thought-out communication strategy is key here as it is important to reassure your guests of the safety to travel again when the time is right. The relationship with your customers starts by building trust, so regaining their confidence will be the first step in recovering from this crisis. Show that you understand your guest’s mixed feelings and concerns about traveling again, and act upon it in a gentle, but foremost, personalized manner.

Tie increased traveler’s engagement with improved business outcome

 

Global pandemic or not, the airline industry is getting more competitive. This is due to the entry of low-cost airlines that are looking beyond their usual regional routes towards long-haul flights. The increasing fuel efficiency of newer aircrafts allows budget airlines to play the price-sensitive segment of the market.

 

So within this competitive setting, a superior customer experience will allow an airline to retain and grow their traveler base by focusing on a couple of core drivers of differentiation:

 

Increase yield by improving management of high value travelers and tickets;

Reach a higher load factor by increasing overall customer demand and driving customers to lower load flights;

Boost ancillary revenue through improved marketing of owned and partner products;

Improve travelers’ satisfaction by managing customer expectations and improving the communication towards them;

Decrease communication costs by using the most efficient communication channels, driving customers to direct bookings and increasing overall efficiency of the marketing department.

 

These optimized services will rime both improved CX from your travelers with improved available seat mile (ASM) -metrics.

WHY NGDATA

Data-driven marketing solutions built for the industry

Putting the traveler at the center of your customer engagement means getting a real-time all-round view of them in order to understand the ever-changing context in which a traveler makes decisions.

 

Once you have that accurate view, you need to offer the right experience at the right time and through the right touchpoint for the customer. This is only possible when data is turned into insights to drive automated experiences within the same platform and in real-time.

 

NGDATA has created and validated this Airline Solution together with industry experts to ensure the right and most impactful business challenges are solved, yielding the highest results in the market.

BENEFITS

Increase KPI’s Across the Board with Our Engagement Solutions for Airlines

Attrition prevention

Proactively identify customers with a higher attrition risk by an always-on analysis of the behavior and travel experiences. Based on customer value and likelihood of success, they will then get the appropriate message.

No-show avoidance

Determine the likelihood of cancellations or no-show passengers and learn continuously through capturing feedback from next best experiences around reconfirmation / early cancellation.

Offer optimization

Identify the best offer and the best mix of channels for owned and partner offers based on the Opportunity Index calculation and channel preferences.

New customer onboarding

Identify what will most likely develop long-term customers based on calculations of customer value and analyzing historical patterns.

Ancillary brands adoption

Making partner offers an integral part of customer marketing through relevant engagement in the customer journey, airlines are able to drive adoption and revenue from partner offerings.

Booking curve impact

Capitalize on booking curve opportunities through data-driven decisions: encourage high-value customers to book earlier, promote usage of ancillary travel bookings, encourage travel buy-up, identify bookings that will most likely become no-shows or will get cancelled.

WHAT'S INCLUDED

A Complete Customer Engagement Solution for Airlines

Surpassing a CDP platform, our Airlines Solution - validated by subject matter experts - has a comprehensive and sophisticated set of predefined metrics and models. These reduce the time to market for retail banks and lets them instantly engage with customers in a smarter way to obtain results sooner.

Our airline solution provides a real-time Customer DNATM that consists of a 360 view of each customer. This goes from transactional data to omni-channel interaction data, and airline-specific insights designed to drive smart, connected, and immediate engagement.

The solution delivers out-of-the-box campaigns that drive 1-1 interactions at the right time, channel and context and aims to acquire, cross-sell, activate and retain customers. We use customer journey stages for campaigns which allow us to further personalize the buyer journey, and with our smart audiences, you can further enhance campaign targeting.

We also leverage our product’s automated machine learning pipeline to generate propensity and churn models where necessary in order to reduce heavy data science work. We have identified the significant input variables for such models supported by our airlines’ Customer DNATM.

NGDATA’s Intelligent Engagement Platform is Certified as a RealCDP and meets all core CDP requirements and supports enhanced CDP capabilities and best practices.

David Raab

CDP Institute
OUR APPROACH

We’ve Done This Before

Our strategic and prescriptive approach to building solutions ensure rapid delivery and success.

PHASES

01
Requirements & Planning
02
Solution Design
03
Solution Build
04
Validate & Deploy

Requirements & Planning

During this phase we’ll identify your industry pains & strategic objectives. We’ll identify operational personas, pains, and goals. Lastly we identify your solution categories & associated objectives.

Solution Design

Here we define the high level functional design. We define framework components including foreseeable propensity models and data model. We also define and select relevant use cases with functional requirements and definition of offers, experiences, and metrics.

Solution Build

NGDATA alongside our solution partners set-up your solution environment and start building entity and interaction schemas. We configure metrics, load test data, build key integrations, and text.

Validate & Deploy

After validating the solution, NGDATA deploys our IEP within clients environment while providing ongoing support, maintenance, and overall solution optimization.

01 Requirements & Planning

During this phase we’ll identify your industry pains & strategic objectives. We’ll identify operational personas, pains, and goals. Lastly we identify your solution categories & associated objectives.

02 Solution Design

Here we define the high level functional design. We define framework components including foreseeable propensity models and data model. We also define and select relevant use cases with functional requirements and definition of offers, experiences, and metrics.

03 Solution Build

NGDATA alongside our solution partners set-up your solution environment and start building entity and interaction schemas. We configure metrics, load test data, build key integrations, and text.

04 Validate & Deploy

After validating the solution, NGDATA deploys our IEP within clients environment while providing ongoing support, maintenance, and overall solution optimization.