NGDATA was founded by leaders with backgrounds in data analytics, content management, publishing, technology and marketing in the financial services, telecoms and publishing industries. Their experience ranges in the areas of large-scale databases, document management and artificial intelligence – neural networks, large data processing, rule based systems, etc. While working with Data Warehouses, running models on flat files to manage their segmentation needs, they quickly observed the massive expansion of useful consumer data. It didn’t take long for them to realize that consumer oriented companies would need more automated solutions to store, organize, sift and gain customer insights with what would become known as Big Data.
On the technical side of the house, our team of experienced architects and developers, with decades of expertise with content databases and management systems, understood the inherent value of then-upcoming Hadoop technology as the core for large-scale internet applications. This team started on a journey to create the next-generation data repository designed to eliminate data silos, and built from the ground up for the new age of Big Data. The Lily Data Repository, originally made by Outerthought, was publicly released in mid-2011 and was well received by technologists exploring the area of Big Data management, storage and indexing.
Lily integrated Apache HBase and Solr by means of an innovative indexing bridge and provided a high-level schema layer on top. Lily was successfully implemented at the world’s top organizations. From that moment, it was time to consider more than Big Data technology and in early 2012, NGDATA was officially formed as a company. NGDATA’s goal was to build a solution that would apply the concept of delivering a unified understanding of customers’ behavior, enabling the ability to make far more targeted offers and grow customer lifetime value.
In 2012, NGDATA expanded operations to North America, securing Fortune 500 customers in Banking, News/Media and Pharmaceutical industries and established sales and marketing presence in Silicon Valley and Wall Street. Strong partnerships with large complimentary technology companies, system integrators and reseller partners began to be solidified and joint go-to-market programs were begun.
In early 2013, NGDATA’s customer experience management solution – Lily Enterprise was released. It expanded well beyond the core data repository solution, enabling companies to deliver more personalized customer experiences through insights into their customers, products, markets and operations.
In 2016, NGDATA acquired Rednun, a Netherlands-based company that specializes in creating personalized and data-driven video to optimize customer engagement, to add the Lily SmartVideo component to Lily Enterprise. Working together, Lily Enterprise and Lily SmartVideo create a single, integrated solution that acts as an end-to-end, automated engagement platform. It delivers highly personalized video content – generated from a plethora of customer data – served through a video landing page that can be promoted over any communication channel. In 2017, NGDATA acquired Eccella, a data management and analytics consultancy based in New York City, with offices in London, UK and Mumbai, India. The addition of Eccella will greatly enhance the value NGDATA brings to our clients and partners through the powerful combination of the functionality of Lily Enterprise, and Eccella’s deep domain knowledge, partnerships and global industry expertise.
Today, Lily fulfills the vision to enable companies to truly understand their customers, and to put insights into actions to increase the bottom line. It bridges the gap between the worlds of data intelligence and business actions, letting you create and maintain individual and actionable customer profiles resulting in highly effective targeting, and to have more relevant and contextually-aware customer interactions. You can gain competitive agility by embracing the power of your data and using it to fuel the customer experience for greater customer lifetime value.
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. Our next generation customer data platform, Lily Enterprise™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...