NGDATA’s CEO, Luc Burgelman, makes three banking predictions for 2017.
With technologies like artificial intelligence (AI) claiming to change the customer service game forever, how can banks ensure they’re delivering the timely and relevant experiences their customers expect? What will banks need to know in 2017 for their marketing and customer service channels to operate at peak effectiveness?
The pieces are certainly in play for banks to exceed customer expectations in 2017. It will take the right combination of emerging technologies, turning insights into action and a strong focus on customer centricity that will move the needle. It appears these aspects are all converging at the right time.
What are your predictions for the future of bank marketing in 2017?
NGDATA helps data-rich companies in financial services, media/publishing and telecom to drive connected experiences. The company’s next generation customer data platform, Lily Enterprise™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences.Learn More...