NGDATA’s CEO, Luc Burgelman, makes three banking predictions for 2017.
With technologies like artificial intelligence (AI) claiming to change the customer service game forever, how can banks ensure they’re delivering the timely and relevant experiences their customers expect? What will banks need to know in 2017 for their marketing and customer service channels to operate at peak effectiveness?
The pieces are certainly in play for banks to exceed customer expectations in 2017. It will take the right combination of emerging technologies, turning insights into action and a strong focus on customer centricity that will move the needle. It appears these aspects are all converging at the right time.
What are your predictions for the future of bank marketing in 2017?
NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected experiences. Our Next Generation Customer Data Platform, Lily™, puts people at the center of every business via Lily’s Customer DNA, which continuously learns from behavior to deliver compelling experiences for companies, such as Belfius Bank, Innogy and Telenet. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.Learn More...