NGDATA’s CEO, Luc Burgelman, makes three banking predictions for 2017.
With technologies like artificial intelligence (AI) claiming to change the customer service game forever, how can banks ensure they’re delivering the timely and relevant experiences their customers expect? What will banks need to know in 2017 for their marketing and customer service channels to operate at peak effectiveness?
The pieces are certainly in play for banks to exceed customer expectations in 2017. It will take the right combination of emerging technologies, turning insights into action and a strong focus on customer centricity that will move the needle. It appears these aspects are all converging at the right time.
What are your predictions for the future of bank marketing in 2017?
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