Deliver the most relevant, timely and contextually-aware customer experiences.
Whether your organization is looking to lower attrition numbers, increase retention rates, deliver better returns with micro-targeted and one-to-one marketing, boost precision of targeted advertising, or enhance the relevancy of inbound customer interactions, NGDATA’s Lily Enterprise™ gives you individualized customer intelligence to communicate with a completely customer-centric approach. You can deliver greater impact and results, build a data-aware organization by bringing analytics to a much larger set of users, and offer faster time to value.
Lily starts by easily aggregating all customer data from every available data source, whether in a data warehouse, CRM system, contact center application, subscriber management system, data lakes, or from online and social media activities. Lily becomes more intelligent as you add more data sources to enhance the Customer DNA over time.
Lily turns all of this powerful data into key Metrics, representing detailed information about the customer, including slower moving information around socio demographics, value, risk and life events, to fast-moving contextual, preference and behavioral intelligence. All of the Customer DNA Metrics are calculated in real-time, and the historical values are maintained at all times.
Metrics go beyond observations to include contributed, calculated and predicted customer-level scores around behaviors, preferences, context, affinities, opportunities, value and more. With continuously updated, always available Lily Customer DNA, you can have consistently optimized insights, regardless of the use case, with no need to duplicate data integration, collection or preparation efforts.
With every new customer interaction, the Customer DNA is always updated in real-time. As Lily automatically learns more about each customer, you can help yourself to the most up-to-date trends and preferences on the individual without requiring continuous IT intervention. Lily gives you the ability to put individual Metrics into perspective by comparing an individual Customer DNA with a Set(s) of Metrics, which are dynamic groups of customers defined by you.
Lily lets you configure Alerts, Triggers and Rules to pin-point specific notices when actions are needed. You can incorporate these insights to any marketing execution tool to fuel your customer interactions around acquisition, personal advisor, customer support, up- and cross-selling, advertising, partnerships, risk plans, churn reduction, and more. Lily puts insights into actions to impact your organization’s bottom line, truly operationalizing your analytics.
NGDATA helps companies in data-driven industries, such as financial services, media/publishing and telecom, to operationalize their data analytics through our real-time, analytics-based solution for improved customer satisfaction, reduced attrition, enhanced retention and higher profit margins. NGDATA’s Lily Enterprise™ is the customer experience management solution that finds insights and executes on them, bridging the gap between the worlds of data and business, enabling you to deliver timely, relevant, contextually-aware, and personalized offers and experiences that your customers embrace.Learn More...