Luc Burgelman / October 24, 2013
It’s been an exciting year for NGDATA and after closing a recent funding round last month, we’re proud to announce that we are now an Oracle Gold Level Partner.
As part of this relationship with Oracle, our customer intelligence solution, Lily, is now tested and running on the Oracle Big Data Appliance. We continue to enhance Lily by adding new features and capabilities, and this relationship with Oracle is just one more testament to NGDATA’s success in addressing the Big Data challenges organizations around the world face.
We’ve already begun working closely with Oracle sales worldwide to deliver joint customers with targeted, personalized campaigns through a unique combination of machine learning, Big Data management, real-time behavioral scoring, and segmentation capabilities. An example of this is reflected in our work with De Persgroep who is leveraging NGDATA and Oracle to personalize customer interactions. By integrating and processing consumer data in real-time across its 32 brands, De Persgroep is gaining a more intelligent view of customers and preferences in order to tailor offers, content and programming to better align with their customers’ needs.
Our relationship with Oracle allows us to further expand our channels worldwide, and our footprint across key business sectors—financial services, retail, media and publishing, and telecommunication—to continue to meet the demand for innovative and flexible Big Data solutions, and we’re excited about this important step in NGDATA’s growth.
