With more convenient and easily-accessible content, it’s no surprise that customers now dictate what they want to see, read and view, versus media and publishing companies telling them. No two people are alike, and that means that no two people are going to want the same content, in the same way, through the same channels, at the same time. In order to grow your business, producing great content is no longer enough. You need to get to know your audience, at the individual-level, to be more relevant to them.
NGDATA’s media and publishing clients are driving business value with these extremely effective and results-oriented tactics:
Listen Bigger across all digital channels, collecting every data point from socio-demographic information, to spending habits, to attrition tendencies, to product and communications preferences, to affinity scores, to up-to-the-millisecond intelligence on digital behavior and context.
Learn Faster based on thousands of customer Metrics to generate unique, comprehensive, individual customer profiles, Lily Customer DNA, to have a complete understand of each an every customer for more effective results.
Execute Smarter on actions taken with Lily’s connection to your favorite marketing execution platform to deliver the most relevant, timely and contextually-aware customer interactions.
NGDATA helps companies in data-driven industries, such as financial services, media/publishing and telecom, to operationalize their data analytics through our real-time, analytics-based solution for improved customer satisfaction, reduced attrition, enhanced retention and higher profit margins. NGDATA’s Lily Enterprise™ is the customer experience management solution that finds insights and executes on them, bridging the gap between the worlds of data and business, enabling you to deliver timely, relevant, contextually-aware, and personalized offers and experiences that your customers embrace.Learn More...