For the past decade, publishers and media companies believed that content was king, and that by producing great content – the growth of the business would follow. Companies invested heavily in the transition from analog and print to deliver that same content in a digital form. Many new technologies were defined during this adjustment, including content management systems, publishing systems and media asset management systems. But business growth did not follow automatically – something was missing.
If your viewers and readers don’t develop a profound personal preference for your company and its content, you’ll always struggle to grow the business or even survive at all. In order to grow your business, producing great content is no longer enough, you need to get to know your audience – at the individual level – to be more relevant to them.
So, in today’s environment, you need to stay ahead of all competition by better attracting readers, establishing an even stronger relationship with your audience and growing your business. The days of content ruling the world are over – the secret is to focus on the relationship with your community. A good start is by putting the customer at the center of your company’s equation – creating and implementing a customer-centric strategy. It’s about making the customer central and asking yourself how you can serve him best, using the right channel, at the right time, with the right message.
A customer-centric marketing approach allows you to:
Lily adds value from the moment you begin. It allows you to:
Many agree that greater customer centricity and taking a more data-driven approach has the potential to transform business. However, through our experiences, we see that it is crucial to focus on the most effective, results oriented use case first. Some of the use cases that Lily has been used to address and are delivering significant business value for media companies include:
Or, learn more about Lily Enterprise, the customer experience management solutionfrom NGDATA. Or, to speak with a representative of NGDATA for more information, contact us via email or phone.
“By embracing Big Data solutions like NGDATA’s Lily, we will be able to connect the dots across our many channels and ‘learn’ from our users’ transactions and activities across our brands to ensure we’re not only delivering quality content, but tailoring material to an individual’s preferences.”
Luc Verbist, CIO from De Persgroep
NGDATA helps companies in data-driven sectors fully automate customer experience across all channels for improved customer satisfaction, reduced attrition, enhanced retention and higher profit margins. NGDATA's solution, Lily Enterprise, empowers organizations to drive the customer experience by creating timely, relevant and personalized offers and experiences that customers embrace.Learn More...