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What Is Customer Acquisition?

What Is Customer Acquisition? - 07.02.15

A Definition of Customer Acquisition Put simply, customer acquisition refers to gaining new consumers. Acquiring new customers involves persuading consumers…

What is Customer Retention?

What is Customer Retention? - 06.25.15

A Definition of Customer Retention Customer retention refers to the activities and actions companies and organizations take to reduce the…

The 50 Top Data-Driven Marketing Blogs

The 50 Top Data-Driven Marketing Blogs - 06.17.15

Big data, analytics, metrics… it’s all becoming increasingly important to marketers and sales professionals. In fact, data-driven marketing is more…

21 Experts Share the Single Most Important Ingredient of a Successful Customer Acquisition Strategy

21 Experts Share the Single Most Important Ingredient of a Successful Customer Acquisition Strategy - 06.11.15

Customer acquisition is difficult. And having the right strategy to acquire the right customers to purchase your product or service is an…

Customer Data Management: 20 Experts Reveal Their Top Tips to Effectively Manage Customer Data

Customer Data Management: 20 Experts Reveal Their Top Tips to Effectively Manage Customer Data - 05.27.15

Customer data management is a hot topic these days. And finding the best guidance and advice can be difficult given there is…

The Top A/B Testing Blogs: 50 of the Best Blogs to Get Insights and Best Practices on Website A/B Testing

The Top A/B Testing Blogs: 50 of the Best Blogs to Get Insights and Best Practices on Website A/B Testing - 05.18.15

There isn’t a magic formula to automatically increase conversion rates and grow revenue, even though we all wish there were….

The Rise of the Citizen Data Scientist

The Rise of the Citizen Data Scientist - 04.28.15

We have written a few times about the data scientist profession here in this space (and by the way, we’re…

50 of the Best Customer Retention Resources for Banks and Financial Institutions

50 of the Best Customer Retention Resources for Banks and Financial Institutions - 04.21.15

Today’s uncertain economic conditions combined with the lasting effects of the credit crisis and the newly empowered, tech-savvy consumers who…

2015 is All About the Customer Experience. Marketers, Are You Ready?

2015 is All About the Customer Experience. Marketers, Are You Ready? - 04.07.15

I read a recent report from Dr. Natalie Petouhoff of Constellation Research that stated how and why driving excellence in…

Top Customer Retention Resources: 50 Killer Online Resources to Focus on and Improve Customer Retention

Top Customer Retention Resources: 50 Killer Online Resources to Focus on and Improve Customer Retention - 03.24.15

The only way for a company to become profitable is for its customers to purchase their products or services. Historically,…

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