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Customer Data Analysis: 33 Experts Reveal the Most Important Piece of Customer Data to Help Make Smarter Marketing Decisions

Customer Data Analysis: 33 Experts Reveal the Most Important Piece of Customer Data to Help Make Smarter Marketing Decisions - 07.21.15

Data analytics has provided companies with thousands of possible customer data points, all of which could potentially be considered when it…

What is Predictive Analytics?

What is Predictive Analytics? - 07.16.15

Definition of Predictive Analytics Predictive analytics involves extracting data from existing data sets with the goal of identifying trends and…

The 50 Best Blogs on Building Customer Relationships and Creating Remarkable Experiences for Your Customers

The 50 Best Blogs on Building Customer Relationships and Creating Remarkable Experiences for Your Customers - 07.15.15

Managing your customer relationships is a key function for any business. Without a solid framework for effective customer relationship management, service…

What is Attrition Rate?

What is Attrition Rate? - 07.09.15

A Definition of Attrition Rate A common attrition rate definition refers to employee or staff turnover, but in a broader…

Customer Retention Strategies: 30 Experts Share Their Most Effective Tactics and Techniques for Retaining Customers

Customer Retention Strategies: 30 Experts Share Their Most Effective Tactics and Techniques for Retaining Customers - 07.08.15

Customer retention requires a serious commitment to long-term relationship building. But often, retaining existing customers is more cost-effective and even…

What Is Customer Acquisition?

What Is Customer Acquisition? - 07.02.15

A Definition of Customer Acquisition Put simply, customer acquisition refers to gaining new consumers. Acquiring new customers involves persuading consumers…

What is Customer Retention?

What is Customer Retention? - 06.25.15

A Definition of Customer Retention Customer retention refers to the activities and actions companies and organizations take to reduce the…

The 50 Top Data-Driven Marketing Blogs

The 50 Top Data-Driven Marketing Blogs - 06.17.15

Big data, analytics, metrics… it’s all becoming increasingly important to marketers and sales professionals. In fact, data-driven marketing is more…

21 Experts Share the Single Most Important Ingredient of a Successful Customer Acquisition Strategy

21 Experts Share the Single Most Important Ingredient of a Successful Customer Acquisition Strategy - 06.11.15

Customer acquisition is difficult. And having the right strategy to acquire the right customers to purchase your product or service is an…

Customer Data Management: 20 Experts Reveal Their Top Tips to Effectively Manage Customer Data

Customer Data Management: 20 Experts Reveal Their Top Tips to Effectively Manage Customer Data - 05.27.15

Customer data management is a hot topic these days. And finding the best guidance and advice can be difficult given there is…

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