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Customer Data Management: 20 Experts Reveal Their Top Tips to Effectively Manage Customer Data

Customer Data Management: 20 Experts Reveal Their Top Tips to Effectively Manage Customer Data - 05.27.15

Customer data management is a hot topic these days. And finding the best guidance and advice can be difficult given there is…

The Top A/B Testing Blogs: 50 of the Best Blogs to Get Insights and Best Practices on Website A/B Testing

The Top A/B Testing Blogs: 50 of the Best Blogs to Get Insights and Best Practices on Website A/B Testing - 05.18.15

There isn’t a magic formula to automatically increase conversion rates and grow revenue, even though we all wish there were….

The Rise of the Citizen Data Scientist

The Rise of the Citizen Data Scientist - 04.28.15

We have written a few times about the data scientist profession here in this space (and by the way, we’re…

50 of the Best Customer Retention Resources for Banks and Financial Institutions

50 of the Best Customer Retention Resources for Banks and Financial Institutions - 04.21.15

Today’s uncertain economic conditions combined with the lasting effects of the credit crisis and the newly empowered, tech-savvy consumers who…

2015 is All About the Customer Experience. Marketers, Are You Ready?

2015 is All About the Customer Experience. Marketers, Are You Ready? - 04.07.15

I read a recent report from Dr. Natalie Petouhoff of Constellation Research that stated how and why driving excellence in…

Top Customer Retention Resources: 50 Killer Online Resources to Focus on and Improve Customer Retention

Top Customer Retention Resources: 50 Killer Online Resources to Focus on and Improve Customer Retention - 03.24.15

The only way for a company to become profitable is for its customers to purchase their products or services. Historically,…

Customer Acquisition Strategies: It’s All in the DNA

Customer Acquisition Strategies: It’s All in the DNA - 03.17.15

Steven Noels – March 17, 2015 What is your company’s customer acquisition strategy? Do you concentrate your strategy on website…

24 Marketing Experts Reveal the Most Effective Ways to Leverage Big Data in Your Marketing Strategy

24 Marketing Experts Reveal the Most Effective Ways to Leverage Big Data in Your Marketing Strategy - 03.10.15

What’s the difference between regular data and “big data”? This is a common and highly relevant question for all companies…

Top 50 Data Science Resources: The Best Blogs, Forums, Videos and Tutorials to Learn All about Data Science

Top 50 Data Science Resources: The Best Blogs, Forums, Videos and Tutorials to Learn All about Data Science - 03.03.15

The field of data science is constantly evolving and ever-advancing, with new technologies placing more valuable insights in the hands…

The Attrition Mission: Banks Using a Data-Driven Approach to Improve the Customer Experience

The Attrition Mission: Banks Using a Data-Driven Approach to Improve the Customer Experience - 02.25.15

Luc Burgelman – February 25, 2015 For years, many have viewed retail banking as a commoditized market. When rates are…

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