Skip to content
How Data-Driven Approach Turns Predictive Analytics into Prescriptive Analytics

How Data-Driven Approach Turns Predictive Analytics into Prescriptive Analytics - 09.18.14

Luc Burgelman – September 18, 2014 The field of predictive analytics has taken the data world by storm over the…

Innovation: The “I” in CIO

Innovation: The “I” in CIO - 08.13.14

Luc Burgelman – August 13, 2014 Webster’s Dictionary defines the word “information” as “knowledge gained through study, communication, research, instruction,…

Barriers to Big Data Adoption: Part III

Barriers to Big Data Adoption: Part III - 07.23.14

Luc Burgelman – July 23, 2014 In parts I and II of the Big Data Barriers blog series, we examined…

Barriers to Big Data Adoption: Part II

Barriers to Big Data Adoption: Part II - 07.15.14

Luc Burgelman – July 15, 2014 In part I of the Big Data Barriers blog series, I outlined the fear…

Barriers to Big Data Adoption: Part I

Barriers to Big Data Adoption: Part I - 07.10.14

Luc Burgelman – July 10, 2014 Big data is everywhere. It’s arguably the hottest topic in the business world, with…

A Lesson from the World Cup

A Lesson from the World Cup - 07.02.14

Luc Burgelman – July 2, 2014 While watching the World Cup, the camera showed a shot of Willem-Alexander, the King…

Vertical Markets Driving Big Data

Vertical Markets Driving Big Data - 06.12.14

Luc Burgelman  – June 12, 2014 I came across David Linthicum’s article in Datamation this week that examines how vertical…

Banks and Google

Banks and Google - 05.29.14

Steven Noels – May 29, 2014 In a refreshingly candid article on banktech.com, Jamie Armistead of Bank of the West…

Marketing’s Game Changing Opportunity

Marketing’s Game Changing Opportunity - 05.19.14

Luc Burgelman/May 19, 2014 According to a recent McKinsey report, “Big Data is the biggest game-changing opportunity for marketing and…

Questions, Questions, Questions…

Questions, Questions, Questions… - 05.05.14

Luc Burgelman / May 5, 2014 Having an accurate, deep understanding of customers is the Holy Grail for any company. After…